Welcome to the seventh installment of “Awesome Black entrepreneurs you should know and support” series. As you know in the United States, the Black dollar circulates only once in the Black community; while in the Asian, White and Jewish American communities their dollar circulates 17-21 times. This series aims to end that disparity.  You see Black businesses hire Black people and Black jobs create Black wealth. Our goal is creating, growing and maintaining multi-generational Black wealth. We want you know about Black owned businesses and the inspiring people behind them.
I would love to introduce you to Lisa A. Smith. She is the Founder & Principle of FITCAMP360 INC and Detroit Fit Mob, an online platform for personal training, nutrition and self-development.

Bougie Black Girl: Hi Lisa. Tell us about yourself.

Lisa A. Smith: My name is Lisa A. Smith and I am the founder and principal of FITCAMP360 INC. I am a self-esteem and confidence builder. I assist professional female entrepreneurs and executives with looking, feeling, and being the best version of themselves through fitness, nutrition and mindset. I am a plant-based certified personal trainer through the National Academy of Sports Medicine with a bachelors in psychology and a masters in business. I started my own journey to health in 2012 at 190lbs.  I fell in love with fitness and nutrition, lost over 60lbs and gained a bottomless amount of confidence.  I quickly realized that when people feel good about their appearance they also feel good about their abilities and their belief in what’s possible skyrockets. I launched FITCAMP360 in 2015, an online platform for personal training, nutrition and self-development, to help people build on two of their most valuable assets: self-esteem and confidence. I am also the founder of Detroit FIT Mob a seasonal fitness flash mob which travels throughout metro Detroit. In addition, I host a weekly radio show entitled Professionally Fit and is currently in the process of entering pre-med with an ultimate goal of changing how the medical field uses synthetic drugs vs nutrition to treat chronic disease.  A wealthy woman’s best friend is her health! We cannot grow companies, build enterprises or make significant impacts if we are not firing on all cylinders. It is my belief that cognitive functioning, drive, energy, motivation and creativity are all heavily impacted by diet and overall health.

Bougie Black Girl: Amen to that. Lisa can you tell us who or what inspires you?

Lisa: I’m 100% inspired by my clients. My sole mission is to educate/enhance my community via proper nutrition, self-development and fitness.

Bougie Black Girl: That’s awesome. How did you decide to start Fitcamp 360?

Lisa: FITCAMP360 INC is the health and wellness solution for professional women on the go. We offer 100% customized personal training, nutritional education and self-development via an online platform. After working in a traditional gym setting as a personal trainer and doing a bit of my own social experiment I noticed the reasons most people did not reach their goals was due to money, time or nutrition. I decided an online platform for professionals who were always on the go was exactly what the industry was missing. I’m able to save my clients tons of time and charge much less than a traditional big box gym via an online platform because I don’t have the overhead or geographic restrictions of a brick and mortar. Personal training and nutritional coaching should be available and affordable throughout our community and with African-American women being one of the fastest growing demographics in the U.S. it is imperative that we make our health a priority sooner than later. There’s simply too many people counting on us to be great.


Bougie Black Girl: Awesome! What makes FITCAMP360 different from other fitness, health and wellness programs?

Lisa: Hands down, the biggest differentiator of FITCAMP360 is the emphasis we put on nutrition and self-development. Most health and wellness programs start off by asking about your goal weight, body fat index and how often you’d like to train. We start off by asking about your current eating habits, stress and confidence levels. We’re 100% invested in the whole person. Most people come to us looking for a physical transformation however our goal is to incite a complete mind, body and spirit transformation.

Bougie Black Girl: Please explain to our readers how does Fitcamp 360  address the needs of Black children and adults?

Lisa: Professionally Fit caters specifically to black families through an initiative we launched this past summer entitled Detroit Fit Mob, a monthly fitness flash mob. We flash mob random locations throughout metro Detroit and promote physical fitness through community engagement. Men and Children are always encouraged and we always have families join in. We literally pop up and start exercising on the street while you’re sipping a latte on your local coffee shop’s patio! We also offer a quarterly scholarship where we provide 3 months of complimentary online personal training and nutritional coaching. Our past scholarship recipients have collectively lost over 160lbs! Finally we host a quarterly health and wellness event in Detroit entitled FITCAMP360 LIVE! Where we bring together clients and community for a fun, interactive and educational event centered around health. Our 2016 4th quarter event is Sunday Nov 13 and it’s entitled Eat R.E.A.L. Food.


Bougie Black Girl: What are your goals for Fitcamp 360?

Lisa: FITCAMP360 INC will be an internationally recognized health and wellness brand throughout the African-American professional and entrepreneurial community for female professionals seeking to enhance their lives, productivity and success through health and wellness.

Bougie Black Girl: What advice would you give other Black women entrepreneurs who want to start a business? 

Lisa: Be very specific about your mission and objectives. Also, understand that being great at your craft IS NOT equivalent to having a successful business. You must master or successfully outsource things such as marketing, accounting, writing content, advertising, sales, bookkeeping and HR.

Bougie Black Girl: Where can we support FITCAMP360?   

Lisa: Website: www.fitcamp360.com

Facebook: Fitcamp Threesixty  

Instagram: @Fitcamp360

Online nutrition school:  foodamentals.teachable.com.

Radio show (every Monday at 630 PM EST) http://www.fitcamp360.com/professionally-fit website Soundcloud: https://soundcloud.com/user-750841597

Blog: www.fitcamp360.com

Bougie Black Girl: Thank you so much Lisa!

Alright y’all, if you are looking to change your mind, body and life and do it online, check out FITCAMP360 INC!  Lisa has walked the walk and talks the talk. Now you have to decide if you are ready to do the same.  The only limit you have, is the one you have placed on yourself. Think and be limitless.