Racist Dove ad? You decide!
Well, Dove just dropped this ad on Facebook.
Watch the original advertisement here.
In the ad, it shows a Black woman, and then two nonBlack women taking off their shirts. Many seem to think it’s racist because of the order of the women. It implies the Black woman who is first shown, is somehow dirty, and after using Dove, you’ll be White like the other two women. In the comment section, people who aren’t Black and female don’t see it as racist. When asked by concerned followers in the comment section about the optics, Dove responded.
Dove is a major brand, and I doubt they were malicious. After all, Black women in the United States have $1.5 trillion in spending power. Because of global antiBlackness and a history of racist ads like this one from China, I can understand why people are upset. The optics are horrible. What do you think? Is the ad racist or just bad timing?
Dove issued a statement:
An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.
— Dove (@Dove) October 7, 2017
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