Forget Tamika with the 4c hair! Go get you light skinned Becky with the good hair on the dating site for Black people, Smoochr


Instead of going on Facebook, Twitter, YouTube, at they mama’s house or on their PS4 where they can hate Black women, you can fulfill your ashy shea butterific colorist needs at the latest dating site for Black people, Smoochr. I ain’t linking to it unless they pay me. Yes, a website supposedly about “Black love” wants you to pick your potential mate by color and even hair texture. You’re asking yourself, “what kind of f**kery is this” and “is this real?” Yes, it’s real. How do I know? I signed up so you don’t have to.

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This site is hotep heaven. The first thing they ask you about is your hair. You have the choice of saying if your hair is natural, a weave, extensions, locs (they spell it locks), beard, big hair, afro, short hair or a beard. You know. Important character stuff. Then they ask the general questions like, “do you have a car”, “what’s your ethnicity,” and bio. In the lips section you’re asked if you have thin lips, soup coolers (what the heck is that) or duck lips. Chile!! Then you’re asked about your complexion. The typical Mocha, Vanilla, Chocolate, Almond, Latte, etc because Black skin can only be described in Starbucks coffee flavors. ((Rolls eyes!)) And that was it. Obviously the website is in development so I won’t put up a picture.

I can already hear the colorist and texturist apologists say it is about preference. Preference is saying I like pink lipstick instead of blue. Texturism and colorism means eliminating an entire group of people out of your dating pool simply because their hair doesn’t curl the way you like or their skin color isn’t the right shade of black. Don’t y’all find it ironic that these “preferences” always seem to emulate Eurocentric beauty standards? HMMM!!!

Look, we shouldn’t be surprised a website like this exists. Black people, specifically Black men have been making their “preference” for the Rachel “the last racebender of the world” Dolelaz’s for years in music, movies, art and most recently in memes and the “I hate Black women” circle jerk social media forums. So why wouldn’t a smart person start this kind of business? They know their audience, the market and the fact that colorists Black people exist. The creator of Smoochr is appealing to them. I think it is brilliant, but of course in a yucky way.

Y’all know me. I always want Black businesses to succeed but this time, NAH!

Anyways, would you join this dating site? Tell me what you think. The only limit you have is the one you have placed on yourself. Think and be limitless.

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  1. professormegan 25 July, 2016 at 10:18 Reply

    BBG, thanks for this. I wonder who created this site…a black man? And it’s ironic because the same men who subscribe to this site want darker skinned, 4C women to march and protest for them, but don’t ‘prefer’ these women as mates.

  2. Shay86 25 July, 2016 at 11:27 Reply

    There are some truly shallow, vapid and emotionally empty people amongst us. This person didn’t even pretend to care about the substance that goes into dating. Lip shape? Flavor themed skin color descriptors? Like really? This thing reeks of misogyny and male sexual entitlement. This is not a dating site, just a slimy ass hookup site. Nothing more. And unfortunately, that’s risky business for Black women considering the stats on intimate partner violence and sexual assault- and our “community’s” maddening apathy towards it.

  3. F2usacib 25 July, 2016 at 13:12 Reply

    I say who cares? Quiet as its kept, we all choose our mates initially based on superficial attributes . So, Black men should be roasted over an open fire if they want a lightskinned woman with good hair and thin lips? I’m a black woman-married- but I certainly have a preference for what I find attractive in a man and who’s arm I want to be seen on. I don’t think anyone cares what criteria I used to choose my husband or why he chose me. I just don’t see where I need to be upset or angry because a black man who isn’t my husband or boyfriend wants to choose to date someone who may have a physical appearance that he prefers to mine.

  4. Tempest Hutchings 25 July, 2016 at 13:44 Reply

    This is utterly disgusting as if we need anything else to pit us against each other. I am a light bright damned near white with the “ideal” hair…I don’t condone that dumb ass team light skinned shit, because the same thing this dick wad is doing is the same thing the slave owners did. (Make our sisters feel inferior/superior or whatever toward each other) Or skin complexions should not matter it should be the person, let’s face it we all go through the same joys and hurts losing a loved one, gaining one (birth or marriage), etc. If you cut me I am going to bleed the same color as the next fellow black woman! My heart beats just like my sister’s. I have good days and bad just like my sisters. It makes me ashamed of the black man who created this website or any black man that down plays the majestic being of a black queen. He/They have the same slavery mentality of a slave owner.

  5. Cj Dimplez 25 July, 2016 at 16:51 Reply

    I am in disbelief that someone would actually create a site like this but then agin should I be surprised at all. It is beyond vile and like you I hope it disappears into thin air.

  6. Serenity 25 July, 2016 at 22:41 Reply

    Why are folks mad? You think they don’t discriminate on other sites? That’s what the picture is for

  7. Ki Yemaya 26 July, 2016 at 13:16 Reply

    The Title and the content in this article is very misleading.

    “Forget Tamika with the 4c hair! Go get you light skinned Becky with the good hair on the dating site for Black people, Smoochr”

    I wouldn’t use the app because it’s just not for me. However:

    1. The app gives many differnt options for skin tone including dark skin (which they lable chocolate).

    2. It gives the options for different hair styles including Afro’s Locs, Weave,,,,

  8. linda 29 July, 2016 at 20:29 Reply

    I really hope that we as Black women get to the point where we no longer look to others for affirmations of our worthiness. I don’t think that anyone other than myself should think that I am beautiful. And apart from anyone else’s judgment of me, I am perfect the way I am.

    That said, if you look at this from a logical perspective, colorists need their own dating site, too. If there are going to be people who love Black women, then there are going to be people who hate them, as well. In a relative world, you can’t have one without the other.

  9. Pamela 13 May, 2017 at 13:48 Reply

    What about Mr/Ms. ‘so and so’ character? All of these qualities are nice accouterments in a person you may find attractive but, not too long after you get them in your corner will these things begin to fade away and go the ‘way of the world’ What is going to keep a relationship going is mutual values, commitment and character, not those other most superficial qualities. Find who you like but make sure ‘character’ is at the center of your search!

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